This superb advertising archive was taken by the product photographer Emmanuel Sougez in 1940.

Even then, Lefranc Bourgeois showed the possibilities of a product by illustrating its use, like a tutorial today.

The Lefranc Bourgeois range of paints and brushes are beautifully displayed, as well as the painter's hand holding his palette while using the paints.

Subjects that are very reminiscent of the creative and inspiring shots that can be seen on today's social networks!